1. When writing an essay on why advertisements are so influential, it's a good idea to research the psychology of marketing and determine the following:
- What makes some ads so effective while others are unforgettable?
- What is the power of persuasion?
- How do advertisers choose demographic targets?
- What demographic is most susceptible to marketing endeavors?
- The push of brands and brand placement
See these links:
http://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=the influence of advertising